Judging

Judging Criteria

• Consumer Convenience – Functionality; opening, closing, handling, disposability and suitability of the product.
• Innovation – Creative use of materials for structure and form.

• Consumer Market – Relevance; has it been designed to suit the specific target audience and predicted uses?
• Display – Shelf Impact. Do the shape, format and graphics give good shelf presence?
• Model – One good quality mock-up to withstand transport and handling.
• Development Boards – Concise and clear presentation of ideas on no more than three A3 development boards.
• Environment – Re-use, recycle and reduce. Show consideration to environmental issues.

• Sponsoring companies, with the guidance of the judges, make their own awards which may be dependant on additional criteria.Additional criteria, if applicable, will be stipulated within the brief.

Success in the awards

• Do ensure you read the guidelines.
• Do ensure you read all the briefs and choose the one you feel the most confident with.
• Do ensure you understand what is required by the brief.
• Do submit your online entry form and fee together by the closing date at www.starpack.uk.com/students
• Do ensure that if your brief requires the use of a company logo, written permission is enclosed with your portfolio (not required for Marks & Spencer and Tesco)
• Do ensure that all research and design development sheets are no more than A3 in size, single-sided, and no more than 3 provided for each brief entered.
• Do consider all material types when selecting your brief.
• Do ensure that all aspects of work (i.e. supporting material and mock-ups) entered are completed.
• Do consider both pack construction and graphics. Good graphics alone will not be sufficient for success.
• Do speak up! If you are in doubt about any aspect of the competition contact Rachel Brooks, at rachel.brooks@iom3.org. If the question is about a specific brief then refer to the sponsor helpline details.
• Don’t send in your worksheets or mock-ups until instructed.
• Don’t show your name or college details on your work – entry numbers will be forwarded for placing on your work when deliveryinstructions are emailed.

Additional information for tutors and students

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